[Pangyo Game & Contents] NC Soft to Expand the Entertainment Business and Work with Sony Music

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    LOS ANGELES, CA, October 05, 2021 /24-7PressRelease/ — NC Soft which is expanding its entertainment business has joined forces with Sony Music Entertainment. NC Soft is planning to make UNIVERSE which represents “global fandom platform” more competitive with Sony Music.

According to NC Soft on the 23th, NC Soft signed an MOU for entertainment business collaboration with Sony Music Entertainment Korea.

The two companies would work together to encourage participation of artists in UNIVERSE from global labels under Sony Music Entertainment such as Sony Music Korea going forward. They are expected to show various content including live streaming, photos and videos and AI based-voice services that are created with participants.

Moreover, various forms of global cooperation would be underway. Working together, when they unveil music content (UNIVERSE music) of participating artists in the global music market, they are planning to use Sony Music Korea’s distribution channels.

Meanwhile, UNIVERSE is providing services in 134 countries including South Korea, the US, Japan, Taiwan, Thailand, among others. A total of 22 team of artists are communicating with fans around the world via UNIVERSE. NC Soft is planning to increase the number of participants in UNIVERSE.

Pangyo Technovalley is an innovation hub for global companies comparable to the Silicon Valley in the US, Zhongguancun in China, and STATION F in France. It is an Asia tech hub with 1,259 IT, BT, CT, and NT companies that possess innovative products and technologies. Located just south of the metropolitan area, it provides the best environment for Korean companies to do business with great transportation access and infrastructure.

Various high-tech companies are located in Pangyo Technovalley, and it is occupied by 64,000 full-time employees, many in their 20-30s. In terms of industry, the companies are engaged in information technology, contents technology, biotechnology, and nanotechnology.

With the support of innovative companies with global capabilities such as Kakao, Naver, AhnLab, Krafton, NCSoft, Nexon, and Hancom, companies in Pangyo Technovalley recorded 107 trillion won in sales last year. Investment and infrastructure growth in Pangyo is expected to continue, with the Metaverse hub entering Pangyo this year.



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